DJR Team Penske Partnership
Wurth Australia launches DJR Team Penske partnership, extending their global sponsorship strategy.
Staplyton, Queensland 06.03.2015. DJR Team Penske has announced a major partnership with the world market leader of assembly and fastening material, Wurth Australia. Coupled with this announcement is
a unique synergy between the Australian based V8 Supercars team and USA based TeamPenske organisation.
The No. 17 Ford Falcon of Marcos Ambrose will carry naming right sponsorship from Wurth for the prestigious Australian Grand Prix meeting in Melbourne and two weeks later the ‘homecoming’ V8 Supercars Championship event for Ambrose in his native Tasmania. The weekend in between the two Australian events will see the No. 2 Ford Fusion of Brad Keselowski race in the Wurth livery at the Auto Club 400 in Fontana in round 5 of the NASCAR Sprint Cup Series. A truly global partnership between Wurth and Team Penske.
DJR Team Penske were able to confirm that Wurth have entered a long term, strategic arrangement with DJR Team Penske.
“We are delighted that long time Dick Johnson Racing partner Wurth has become our naming rights sponsor for the next two events, and more importantly agreed to come on board as an ongoing partner in a multi-year deal.” DJR Team Penske Managing Director Ryan Story said. “The rollout of the Wurth partnership and livery after our very successful Clipsal 500 with Shell, cements the strategy of bringing together great brands in a more contemporary, marketing focused program.” Story added.
Speaking at Wurth’s Melbourne Head Office, Australian and New Zealand CEO Serge Oppedisano said, “This is a landmark partnership with DJR Team Penske for Wurth. We know our staff and customers are passionate Motorsport fans, and are confident that the brand values shared between the Penske organisation and Wurth Australia, of quality and professionalism represent a unique partnership. Today, Wurth has a vibrant business in Australia with over 450 sales staff but coupled with DJR Team Penske, we now have the ability to extend our brand and passion for success into the public arena.
The brand association with our customers of today and tomorrow demonstrates our commitment to growth within the Australian pacific market place.
The DJR Team Penske faces a fast turnaround following the Clipsal 500 with the Wurth livered Ford Falcon due to be at Albert Park next Wednesday.
About DJR Team Penske.
DJR Team Penske is the new name for one of Australia’s most iconic motor sport teams - Dick Johnson Racing. DJR commenced in 1980 after the infamous ‘rock’ incident at Bathurst. Johnson did previously compete in his own privately entered and, later Bryan Byrt Ford-entered cars, though DJR proper was not established until the end of ’80. The team has enjoyed great success over 30 plus years with three Bathurst 1000 victories and 7 ATCC / V8 Supercars Championships to its credit. Joining forces with the hugely successful USA based Team Penske, the new look team enters a new chapter under the DJR Team Penske brand.
The Wurth Group is the life’s work of Professor Reinhold Wurth, who took over the company at the age of 19. Starting in postwar Germany, Reinhold Wurth has turned the two-man business into a worldwide operating group of trading companies over the years. Today, the Wurth Group is an innovative and successful global group of over 400 companies operating in more than 80 countries.
The group’s core business is the global supply of fixing and assembly material through an international network of companies. What spurs us on? We love selling. Satisfying our customers is not enough. We want to inspire them - by offering ideas that make their business progress.
Within Australia, Wurth operates five clearly defined and targeted divisions:
• Automotive • Cargo • Mining • Metal (Engineering and Manufacturing) • Construction
Today, across the globe, Wurth service approximately 3 million customers, whilst employing over 66, 000 people, making the privately owned organisation one of the largest direct selling companies in the world.