Company Portrait – Wurth Australia
Wurth Australia are a vastly experienced specialist in assembly and fastening materials for the Australian marketplace – specialising in a range of industries including automotive, transport, earthworks, fabrication, maintenance, construction and mining industries.
Company Milestones
1982
Wurth established its first company in Australia.
2008
Wurth opens a warehouse in Western Australia to supply the Western region with products.
2009
Queensland warehouse opens to supply the Northern region of Australia.
2010
Wurth Australia moved their head office to Dandenong South in Victoria.
2012
Opening of the Wurth Academy, Wurth's training center near the Head Office in Melbourne.
2015
Wurth Australia launches their eShop to allow customers 24/7 access to Wurth products.
2018
2018 has been a year of records and growth for Wurth Australia. The year could be finished with a new company turnover record exceeding A$126 million.
2019
Wurth Australia launches their "Anchor Technology" microsite in August 2019. The website was especially designed for engineers, planners and specifiers to meet their requirements.
2019
Wurth Australia is celebrating the growth of their customer base. In August 2019 the company recorded more than 50,000 active customers.
2020
Wurth Australia launches the Wurth App for iOS and Android devices, allowing smart shopping on the go.
2021
Wurth Australia moved their head office to a state of the art, purpose built premises in Dandenong South.
2022
Establishment of Wurth Australia's Telesales department, further helping Wurth reach customers around Australia.
2023
Introduced Unstoppable Together Training program for all of our managers and team leaders to further our skills in successful leadership.
2024
Wurth Australia's 2024 Kick Off Conference took place to launch ourselves into 2024 with a strong start.
2024
SpeedyCat was introduced in 2024, an interactive digital product catalogue designed to enhance sales efficiency and customer engagement. As part of the Wurth Group’s Speedy sales force automation suite, SpeedyCat provides sales representatives with a centrally managed, regularly updated platform featuring detailed product information, current promotions, and multimedia content.
2025
In February 2025, Wurth Australia held its annual 2-day Kick-Off Conference - this time online. Uniting over 100 sales and office managers from across the country, the event focused on setting strategic priorities for the year, with sessions on cultivating a Growth Mindset and enhancing the Customer Experience.
2025
At Morning Tea in March 2025, the first-ever Wurth Australia Elevate 2033 Shout Out Awards were presented by Serge, as part of the Internal Reward and Recognition Program.
Growing product range
Our ever expanding product range contains more than 20,000 products that are underpinned by a commitment to deliver the highest quality products. From fasteners, fixing and assembly materials, drilling technology, abrasives, hand tools and power tools to PPE, cleaning chemicals, sealants and adhesives, electrical products, anchors and organised systems. Our 55,000+ customers highly value their professional Wurth consumables, equipment and solutions.
We love what we do to inspire our customers
Our goal lies in simplifying our customers’ daily work. We do this with unique and innovative products, service and system solutions. Constantly focusing on our customers individual requirements, we are able to inspire business partners of all size – from small one-person managed workshops to large global operating companies. Upholding the motto “Every customer has their Wurth”.
Passion is the key
Our distribution model is based on a mix of direct sales and E-business solutions including our sophisticated E-Shop, App and E-Procurement. More than 450 sales professionals service customers on-site, Australia wide. Our external team is backed up by our 150+ internal staff members who daily give their very best to exceed our customers’ requirements. We love what we do and we love the people we deal with.
