Founded in 1970, Heavy Vehicle Industry Australia (HVIA) is the leading national peak body representing the heavy vehicle industry. HVIA’s extensive membership includes over 300 corporate entities, encompassing all truck original equipment manufacturers (OEMs), 49 of the top 50 trailer manufacturers, major component suppliers, heavy vehicle dealers, and engineers. Wurth Australia’s partnership with HVIA opens the door to significant opportunities to showcase our products and services at the largest road transport event in the Southern Hemisphere. It also enables us to engage with key decision-makers through regular networking events and elevate our brand visibility within the heavy vehicle industry.
• Advocacy to government and regulatory agencies at national, regional, and local levels
• Technical and regulatory support
• Workforce development initiatives such as the National Apprentice of the Year Awards
• Industry networking events and exhibitions, including the Brisbane Truck Show and TruckShowX
The partnership investment totals 70,000 AUD (approx. 38,000 EUR) per year, amounting to 280,000 AUD (approx. 155,000 EUR) over a four-year period.This strategic investment is expected to significantly expand our reach within the heavy vehicle and transport industry, enabling direct engagement with OEMs, trailer manufacturers, and key fleet operators—high-potential markets for our Metal and Cargo Divisions.
Prominent Wurth branding featured across HVIA platforms, Brisbane Truck Show, TruckShowX, and ROADBOSS assets. Includes double-page ads in Brisbane Truck Show programs (2027 & 2029), single-page ads in ROADBOSS magazine (4 editions/year), and banner ads in 6 newsletters.
Gold Partner at Brisbane Truck Show (2027 & 2029), Silver Sponsor and keynote speaker at TruckShowX 2026, Bronze Sponsor for ROADBOSS magazine, and naming rights to an award at the Annual National Gala Awards Night with presentation opportunity.
Exclusive Wurth-specific deals for HVIA members, complimentary HVIA and Executive Club memberships, and sponsorship of HVIA Executive Clubs—premium networking events attended by industry CEOs.
Inclusion of Wurth logo in all HVIA communications, brand acknowledgement in weekly email footers, advertising on HVIA’s Partners page, and a minimum of two industry-related articles per year in HVIA’s e-newsletter and Talk the Torque.
Wurth made a significant impact with its dynamic and engaging presence. Showcasing the extensive range of workshop solutions, fasteners, tools, and consumables tailored specifically for the transport and logistics sector. Wurth’s interactive displays and live demonstrations captivated visitors, highlighting their commitment to innovation, safety, and efficiency. Their involvement not only reinforced their reputation as a trusted industry partner but also demonstrated their dedication to supporting the evolving needs of commercial transport professionals.
The Brisbane Truck Show attracted over 55,000 attendees in 2025, contributing an estimated 56 million AUD (approx. 311 million EUR) to the local economy. HVIA’s quarterly ROADBOSS magazine reaches 11,500 recipients per edition, while its monthly e-newsletter is distributed to 48,500 recipients, with an average open rate of 35–40%. HVIA also maintains a strong social media presence with over 47,000 followers.
Aligning with HVIA will enhance Wurth Australia’s brand awareness across the commercial transport and heavy vehicle sectors. This partnership will also create new business opportunities by allowing us to present tailored solutions to HVIA’s member base, building stronger pathways from brand visibility to sales growth.
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