Our Mates: MotoGP - Würth Australia

Wurth Australia's partnership with Le Man Entertainment

ABOUT MOTOGP

Welcome to the most exciting sport on Earth. The fastest bikes. The most forward-thinking manufacturers. The world’s most fearless riders. This is the hunt, and there can only be one winner. Come with us to the edge of possibility and the edge of your seat. MotoGP.

Faster. Forward. Fearless.

STANDING FOR QUALITY

“At the end of the day, in motor sports, like in the trades, it’s about every detail: Speed, experience and perfectly tuned processes are the key to success,” says Fritz Hollweck, Head of Sports Sponsorship at Wurth. “This ambition is precisely what we share with MotoGP™. Both brands stand for top-notch technical excellence, passion and teamwork.”

COMPANY SHARED VALUES

Teamwork & Collaboration

In MotoGP, success is built on the seamless collaboration between riders, engineers, and pit crews. Würth also values teamwork, fostering strong internal cooperation and building trusted partnerships with clients to deliver effective solutions.

Attention to Detail

MotoGP races are won or lost in fractions of a second, making attention to detail critical. Würth reflects this precision in its tool design and manufacturing, ensuring every product meets exacting standards for quality and reliability.

Reliability

MotoGP demands equipment that is both reliable and safe, given the high-risk nature of the sport. Würth supports this value by designing tools that are durable, dependable, and safe to use in even the most challenging conditions.

Passion for Performance

MotoGP thrives on speed, adrenaline, and competitive spirit, showcasing a relentless pursuit of victory. Würth mirrors this passion by consistently striving for excellence in its products and services, ensuring top-tier performance for its customers.

Customer Experience & Engagement

MotoGP delivers thrilling experiences to fans around the world, creating deep emotional connections. Würth enhances customer engagement by offering exclusive access to MotoGP events and providing personalized service that strengthens client relationships.

WURTHS MOTORSPORT LEGACY

High-profile support for MotoGP™: The Wurth Group, the global market leader in the development, production, and sale of assembly and fastening materials, has entered the premium class of motorcycle racing as the official tool supplier. With this partnership, Wurth presents itself once again as a reliable technology partner in top-class sports.

Wurth has been active in motor sports since 1976. The involvement in MotoGP™ marks another milestone in its sponsorship strategy. The focus is on equipping the technical teams with high-quality Wurth tools that are able to perform in extreme conditions and ensure absolute precision, efficiency and safety in the paddock and pit lane.

GLOBAL EXPANSION IN MOTION

The commercial rights holder of MotoGP, Dorna Sports, underlines the strategic value of the cooperation: “Wurth matches our ambition and values,” says Marc Saurina, Head of Global Commercial Partnerships. “In Wurth, we win a global partner that supports our teams with first class tools, as well as new impetus in some of our strongest markets.”

During the season, Wurth will be prominently visible at the Grand Prix races in Italy, Spain and Indonesia, with strong branding along the race track, in hospitality areas and in digital spaces. In addition, Wurth offers exclusive customer experiences. The selection of the Grand Prix locations also highlights the Group’s international growth strategy, connecting with MotoGP’s impressive presence in each market.